Digital Capacity Building and Content Strategy

I worked with the Feminist Centre for Racial Justice (FCRJ), a research and activism organisation based at SOAS University of London operating without a dedicated communications team, to strengthen its digital presence, narrative coherence, and long-term digital communications capacity.

My role combined strategic planning, hands-on delivery, and the development of practical tools designed to be used sustainably by non-communications professionals.

My deliverables included a Social Media Engagement Guide, a Social Media Performance and Analytics Report, and a Language and Brand Guide, alongside an update and expansion of the Centre’s visual identity. I developed a six-month content strategy with built-in guidance for content repurposing and expansion to Bluesky. In addition, I provided one month of direct social media management.

Results included a 29% increase in LinkedIn page views and a 156% growth in Instagram interactions, alongside broader gains in reach, visibility, and audience growth across platforms.

The work was grounded in the Centre’s reality as a small, growing organisation: tools were created to support continuity, consistency, and autonomy over time.

Partner: Feminist Centre for Racial Justice